ABB:Ed

The proof, not the preacher.

I’m not here to teach you. I’m here to do the work where you can see it, and let that be the argument.

The story

A bet I’m running on myself.

ABB:Ed started as a bet I’m running on myself. Right now, I’m the proof of concept: mid-career, twelve months into an MBA, building a self-sufficient home with my family in Wiltshire, and getting a bit better every day at the things that compound. Not because I’ve cracked it. I haven’t, and I think showing the actual work is worth more than pretending I have.

I spend my days helping a large organisation change how it works: culture, capability, the messy human side of getting better. ABB:Ed is the same operating principle, lived out rather than preached: small, consistent, real, compounded over years. The plan isn’t to become a guru. It’s to become the proof that the boring version works.

The receipts

Show up. Do the work. Name it. Ship the next one.

The cadence

Show up, do the work, name what was done, ship the next one. Repeat.

The reps

First MBA module in the bag: a Merit, submitted April 2026, one of several graded stages on a Level 7 apprenticeship that runs to 2027. Behind it, 86 hours of structured off-the-job learning logged between February and April: workshops, reading, reflection. And out on the plot in Wiltshire, the planting’s all in. We’ve eaten our first butterhead lettuce already. The boring version, on the record.